Our Story


Hera was founded in 2015, under the premise of creating a new denim product for men that previously was unavailable; the spray-on skinny jean. Hera launched the Signature Spray On Jean as it's debut product, and quickly began to gain notoriety among taste-makers and celebrities alike. With initial campaigns in partnership with UK celebrities such as Gaz Beadle, the brand grew in popularity rapidly. Several high-profile celebrities began wearing the signature HERA look; including Lewis Hamilton, Hailey Bieber and Brooklyn Beckham among others.

A New Start For HERA

In October 2021 HERA Clothing was acquired, in full, by Paul Richardson, an established British businessman. Paul brought with him a completely new management team, ambitious plans, and an inspirational vision to unlock HERA’s potential. Since then, we have been on a non-stop journey to bring HERA Clothing to the forefront of British street fashion, while putting our customers first with everything that we do.

We want to make this journey with you, our customers. Whether you are new to the brand, one of the original supporters of us or somewhere in between; everyone is welcome at HERA Clothing. We look forward to progressing this brand to new heights that have never been seen before.

Who is HERA today?

HERA Clothing remains the brand you know and love, but we are entering a new chapter in our story. A story that is told for many years to come. We want to build HERA Clothing into a brand that is identifiable the world over, while remaining a proud British brand that is designed entirely within the UK.

We are boldhonest and modern, daring to push the boundaries like never before while remaining as transparent as possible at all times about the process that we are undertaking. We will always stay true to the iconic HERA Clothing products, we are world-renowned for the silhouettes and styles that were forged in our formative years, and that is something that we have no intention of abandoning. We believe in the authenticity of HERA Clothing, with quality fabric, fit and finishes that are unmistakably us.

Most importantly, we strive to put you, our customers, first.

This is a new start for HERA Clothing, and we thank all of you for being a part of this journey with us.