Our Story

Established in 2015, HERA rose to prominence with the launch of the Spray-on Skinny Jean—a trailblazing piece that redefined men’s denim. The brand quickly captured attention from both customers and celebrities, becoming known for its signature oversized streetwear aesthetic, seen on style icons like Lewis Hamilton and Hailey Bieber.

Today, HERA is proudly co-owned by sisters Holly Beadle and Georgia Streeton, alongside their father, Paul Richardson, and operates from its headquarters in Cheltenham.

Our mission — ELEVATE EVERYDAY.

HERA is more than just clothing—it’s a mindset.

We empower individuals to embrace personal growth with confidence, providing the wardrobe to support and reflect that journey.

Our collections are crafted with unwavering quality and designed for real life—versatile, elevated staples that embody a lifestyle of growth, ambition, and success.

Our purpose goes beyond fashion—it’s about continuously elevating everyday life.