DENIM FIT GUIDE
WIDE LEG
Looking for denim that gives shape without feeling restrictive? Our Wide Leg Jean hugs the waist with no gaping, enhances your shape through the hips, then falls loose through the leg for an easy, flattering fit. Comfortable, structured and made to hold its shape wear after wear. Available in short, regular and long.
Womens Wide Leg Jean
Model Information
Lottie is 5ft3 with a 32-inch bust/25-inch waist/36-inch hips and is wearing a size extra-small/UK6R.
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 13 in | ||
| 8 | 27 in | 40 in | 12 in | 13 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 14 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 14 in | Long | 33 |
| 14 | 32 in | 45 in | 14 in | 15 in | ||
| 16 | 33 in | 46 in | 14.5 in | 15 in | ||
| 18 | 35 in | 50 in | 15 in | 16 in | ||
| 20 | 36 in | 51 in | 16 in | 17 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 33 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 34 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 35 cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 34 cm | 36 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 35 cm | 38 cm | ||
| 16 | 83 cm | 116 cm | 37 cm | 39 cm | ||
| 18 | 88 cm | 127 cm | 39 cm | 42 cm | ||
| 20 | 91 cm | 129 cm | 41 cm | 43 cm |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).
STRAIGHT LEG
The classic fit that solves everyday denim. Our Straight Leg Jean hugs the waist with no gaping, lifts and flatters through the bum, then falls clean and straight for a polished shape that works with everything. Comfortable enough for all-day wear, structured enough to hold its fit. Available in short, regular and long.
Womens Straight Leg Jean
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L
Model Information
Hollie is 5ft4 with a 32-inch bust/24-inch waist/34-inch hips and is wearing a size XS/UK6R| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 11 in | ||
| 8 | 27 in | 40 in | 12 in | 12 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 12.5 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 13 in | Long | 33 |
| 14 | 32 in | 45 in | 14 in | 13.5 in | ||
| 16 | 33 in | 46 in | 14.5 in | 14 in | ||
| 18 | 35 in | 50 in | 15 in | 15 in | ||
| 20 | 36 in | 51 in | 16 in | 16 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 29 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 31 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 32 cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 34 cm | 33 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 35 cm | 35 cm | ||
| 16 | 83 cm | 116 cm | 37 cm | 36 cm | ||
| 18 | 88 cm | 127 cm | 39 cm | 39 cm | ||
| 20 | 91 cm | 129 cm | 41 cm | 41 cm |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).
MOM
The vintage-inspired jean that actually fits. Our Mom Jean cinches the waist with no gaping, enhances the bum, gives room through the hip and thigh, then tapers at the ankle for an easy, flattering shape. Comfortable, reliable and made to hold its shape. Available in short, regular and long.
Womens Mom Jean
Model Information
Lottie is 5ft3 with a 32-inch bust/25-inch waist/36-inch hips and is wearing a size extra-small/UK6R.
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 11.5 in | ||
| 8 | 27 in | 40 in | 12 in | 12 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 12.5 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 13 in | Long | 33 |
| 14 | 32 in | 45 in | 13.5 in | 13.5 in | ||
| 16 | 33 in | 46 in | 14 in | 14 in | ||
| 18 | 35 in | 50 in | 14.5 in | 15 in | ||
| 20 | 36 in | 51 in | 15 in | 16.5 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 30 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 31 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 32cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 33 cm | 34 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 34 cm | 35 cm | ||
| 16 | 83 cm | 116 cm | 35 cm | 36 cm | ||
| 18 | 88 cm | 127 cm | 37 cm | 39 cm | ||
| 20 | 91 cm | 129 cm | 39 cm | 42 cm |
| HERA Size | UK | AUS | EU | US |
| 6 | 6 | 6 | 34 | 2 |
| 8 | 8 | 8 | 36 | 4 |
| 10 | 10 | 10 | 38 | 6 |
| 12 | 12 | 12 | 40 | 8 |
| 14 | 14 | 14 | 42 | 10 |
| 16 | 16 | 16 | 44 | 12 |
| 18 | 18 | 18 | 46 | 14 |
| 20 | 20 | 20 | 48 | 16 |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).
FITS IN FOCUS

WIDE LEG
The statement denim shape that still works hard in your everyday wardrobe. Cut in true denim, our Wide Leg Jean is designed to hug the waist with no gaping, enhance your shape through the bum and hips, then fall loose through the leg for a flattering, balanced silhouette. Comfortable enough to wear all day, structured enough to hold its shape wear after wear. Available in short, regular and long.
Womens Wide Leg Jean
Model Information
Lottie is 5ft3 with a 32-inch bust/25-inch waist/36-inch hips and is wearing a size extra-small/UK6R.
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 13 in | ||
| 8 | 27 in | 40 in | 12 in | 13 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 14 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 14 in | Long | 33 |
| 14 | 32 in | 45 in | 14 in | 15 in | ||
| 16 | 33 in | 46 in | 14.5 in | 15 in | ||
| 18 | 35 in | 50 in | 15 in | 16 in | ||
| 20 | 36 in | 51 in | 16 in | 17 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 33 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 34 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 35 cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 34 cm | 36 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 35 cm | 38 cm | ||
| 16 | 83 cm | 116 cm | 37 cm | 39 cm | ||
| 18 | 88 cm | 127 cm | 39 cm | 42 cm | ||
| 20 | 91 cm | 129 cm | 41 cm | 43 cm |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).

STRAIGHT LEG
The jean you’ll keep coming back to because it solves the fit problem. Our Straight Leg Jean hugs the waist with no gaping, lifts and flatters through the bum, follows the hip, then falls straight through the leg for a clean, pulled-together shape. It is comfortable, easy to style and made to hold its fit, so you are not constantly pulling them up or reshaping them after one wear. Available in short, regular and long.
Womens Straight Leg Jean
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L
Model Information
Hollie is 5ft4 with a 32-inch bust/24-inch waist/34-inch hips and is wearing a size XS/UK6R| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 11 in | ||
| 8 | 27 in | 40 in | 12 in | 12 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 12.5 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 13 in | Long | 33 |
| 14 | 32 in | 45 in | 14 in | 13.5 in | ||
| 16 | 33 in | 46 in | 14.5 in | 14 in | ||
| 18 | 35 in | 50 in | 15 in | 15 in | ||
| 20 | 36 in | 51 in | 16 in | 16 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 29 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 31 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 32 cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 34 cm | 33 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 35 cm | 35 cm | ||
| 16 | 83 cm | 116 cm | 37 cm | 36 cm | ||
| 18 | 88 cm | 127 cm | 39 cm | 39 cm | ||
| 20 | 91 cm | 129 cm | 41 cm | 41 cm |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).

MOM
The vintage-inspired fit without the usual vintage denim problems. Our Mom Jean cinches the waist with no gaping, enhances the bum, gives real room through the hip and thigh, then tapers neatly at the ankle for an effortless, shape-enhancing silhouette. Comfortable, flattering and made to hold its shape, so it feels good from the first wear to the last. Available in short, regular and long.
Womens Mom Jean
Model Information
Lottie is 5ft3 with a 32-inch bust/25-inch waist/36-inch hips and is wearing a size extra-small/UK6R.
Model Information
Alessa is 5ft7 with a 41-inch bust/29-inch waist/43-inch hips and is wearing a size medium top/ size large bottoms/UK14L| HERA Size | Waist (in) | Hips (in) | Front Rise (in) | 1/2 Thigh (in) | HERA Leg Length | Inside Leg Length (in) |
| 6 | 25 in | 36 in | 11 in | 11.5 in | ||
| 8 | 27 in | 40 in | 12 in | 12 in | Short | 29 |
| 10 | 28 in | 42 in | 12.5 in | 12.5 in | Regular | 31 |
| 12 | 30 in | 43 in | 13 in | 13 in | Long | 33 |
| 14 | 32 in | 45 in | 13.5 in | 13.5 in | ||
| 16 | 33 in | 46 in | 14 in | 14 in | ||
| 18 | 35 in | 50 in | 14.5 in | 15 in | ||
| 20 | 36 in | 51 in | 15 in | 16.5 in |
| HERA Size | Waist (cm) | Hips (cm) | Front Rise (cm) | 1/2 Thigh (cm) | HERA Leg Length | Inside Leg Length (cm) |
| 6 | 63 cm | 91 cm | 29 cm | 30 cm | ||
| 8 | 68 cm | 101 cm | 31 cm | 31 cm | Short | 73 |
| 10 | 71 cm | 106 cm | 32 cm | 32cm | Regular | 78 |
| 12 | 76 cm | 109 cm | 33 cm | 34 cm | Long | 83 |
| 14 | 81 cm | 114 cm | 34 cm | 35 cm | ||
| 16 | 83 cm | 116 cm | 35 cm | 36 cm | ||
| 18 | 88 cm | 127 cm | 37 cm | 39 cm | ||
| 20 | 91 cm | 129 cm | 39 cm | 42 cm |
| HERA Size | UK | AUS | EU | US |
| 6 | 6 | 6 | 34 | 2 |
| 8 | 8 | 8 | 36 | 4 |
| 10 | 10 | 10 | 38 | 6 |
| 12 | 12 | 12 | 40 | 8 |
| 14 | 14 | 14 | 42 | 10 |
| 16 | 16 | 16 | 44 | 12 |
| 18 | 18 | 18 | 46 | 14 |
| 20 | 20 | 20 | 48 | 16 |
a
Waist
Measure the full circumference of the natural waistline
b
Hips
Measure around the fullest part of your hips
c
Inside Leg
In bare feet, measure from your crotch down to the floor. This is a body measurement, garment lengths will vary by style, so always check the model information on each product page for guidance on where the leg length sits on the body. To find the ideal jean size measure your waist, hips & inside length. Use your measurement to find your ideal leg length: Short (29 inches / 73cm), Regular (31 inches / 78cm), Long (33 inches / 83cm).